Portfolio
An overview of my work to date including, but not limited to, content, videos, website development, brand refreshes, and more.
Optimizing and Redesigning EVEST VP's Website
Working within the FinTech space, I worked with EVEST VP to redesign, modernize, and and optimize its company website. https://evestvp.com/
Global Brand Refresh for IFCJ
Led a comprehensive brand audit and brand refresh for the International Fellowship of Christians and Jews, a humanitarian aid organization who supports Israel and Jewish people in need. The refresh included the establishment of brand guidelines, a refreshed color pallet, identified fonts and type treatments, brand auditing and compliance process, and the roll-out of a suite of new brand materials across the global organization and in four markets (U.S., Israel, Canada, and Korea).
Stand-Out Event Brand Marketing, Presence, and Podcast Content
Created stand-out brand marketing elements and a booth for exhibiting the International Fellowship of Christians and Jews to over 5,000 Christian Media professionals— netting out in new donors, supporters, leads, partners/influencers, and media coverage for the organization. In addition, created a space for podcasting with 12 key Christian influencers such as former Governor of Arkansas, Governor Mike Huckabee.
End of Childhood Report: Media and Awareness Driver for Save the Children (Global)
Developed the most successful global media and brand building report for Save the Children, the End of Childhood Report, which indexed the best and worst places to be a child around the world. Garnered millions of earned media impressions for the organization.
Advocacy Campaigns
Created a media-worthy global advocacy campaign to support Save the Children’s End of Childhood campaign. To draw attention to children around the world who were missing out on childhood because of factors and government policy failures that contributed to things such as malnutrition, child labor, and child pregnancy/marriage. Held a grassroots rally in New York City to support the initiative.
Biggest Unboxing Surprises EVER!!
Award winning, break-through campaign video I spearheaded and developed the creative concept for (won a Clio) which served to create buzz and awareness for our End of Childhood campaign and research report, globally
Redesigned and developed brand guidelines, brand campaigns, and B2B marketing materials and campaigns for all Taunton Press Brands and Publications
Over a 3 year period, worked to redesign, develop brand guidelines and standards for, and market (via materials, channel outreach, RFPs and pitches, and events) Taunton Press’s line of niche interest publications and subscriber-based magazines: Fine Homebuilding, Fine Woodworking, Fine Gardening, Fine Cooking and Threads.
Wrote and Edited Healthcare Marketing Publications to Increase Patients and Awareness
Wrote, edited, and designed Healthcare Marketing subscriber-based publications, targeted at supporting healthcare institutions, doctors, and practices engage, market to, and build awareness with current and new patients.